Firstly, since your primary target is customer satisfaction, you must understand their needs and expectations. When interacting with a webpage of any kind, the first impression is always based on the appearance of the site. That is why it is vital to include appealing images, good graphic design choices, and a clean and straightforward overall tone. The most important elements of the page need to stand out and be easily accessible and clickable – this includes buttons for adding items to the cart or proceeding to checkout. A good tip would be to take some time to look at the page from a customer's perspective, not a proprietor or UX/UI designer.
A good software solution should be clear on the other end as well. Managers and other staff viewing the page in search of data and analytics should also be able to find what they’re looking for without too much hassle. Try to keep in mind what the main function of the eCommerce software solution should be - a centralized database. A good one will simplify marketing, help manage inventory, and automate various processes, including:
→ Automatically filling customers’ addresses to shorten order placement
→ Calculating monetary data such as taxes, shipping rates, and pricing
→ Auto generating usernames based on email addresses
→ Sending emails and notifications for new product lines, ‘abandoned cart’ reminders, upcoming sales, etc.
Another characteristic of a high-quality software solution is customizability. It brings with it the potential to improve and upgrade existing features and introduce new ones to follow trends and innovations in the industry. Some of the options for potential third-party integrations and expansions are:
→ Payment platforms
Although creating your own payment platform is always an option, integrating an already existing one could save you both valuable time and money. Some buyers may even feel more confident in a retailer if they are greeted by a payment platform they are already familiar with and accustomed to.
→ Interpretation of data analytics
It is of great importance to be able to comprehensively view and correctly interpret data about your customers. The best software for eCommerce website will do this task for you, analyzing customer spending habits, referrals, clickstreams, etc., to boost sales and optimize lead conversion rates.
→ Upselling and cross-selling features
Upselling is the practice of suggesting similar products to the ones already in a customer’s cart, but with a better value (e.g., an item on sale, or bulk-buying options). Cross-selling is similar in that it also includes suggesting products, but in this case, it refers to mutually complementary products. For example, matching sets of items or items commonly purchased in tandem.
→ CRMs and ERPs
A CRM, or customer relationship management platform, is one through which a proprietor is able to facilitate communications and nurture positive relationships with the customer base. ERP (enterprise resource planning) is the management of the internal processes within a company.
Mobile payment adaption is expected to reach 4.8 billion by 2025, so it is best to get ahead in the industry by adapting your eCommerce business to the trend. This refers to the inclusion of a mobile-friendly UI/UX interface and integration of such payment options.
In order to achieve all goals set out for your eCommerce business, developing a high-quality software solution demands a high-quality development team. Before reaching out to one, it is essential to have clearly defined requirements and an explicit plan in mind. There are numerous options for what this software can potentially include, so you must decide which of those suits your exact business needs and can increase customer satisfaction.
Beyond selecting the best toolset, choosing which facet to focus on, and optimizing the customer experience, a highly-proficient team of developers should also take care of A/B testing, integrate multiple payment options, and guarantee timely results.
Typeqast boasts an adept team of experienced professionals who will meet every necessity and bring about lead conversions. A scalable and flexible group, with UI/UX engineers, testers, and developers, is the perfect solution to all eCommerce challenges.
The key to a successful and thriving corporation is the happiness and comfort of both the staff and the clientele. For that reason, it is crucial to occasionally step into their metaphorical shoes and approach internal processes and the customer experience from a different perspective. Once you have taken all aspects and viewpoints into account, it will be easy to decide what kind of software solution is the best one.
It is always wise to keep everything at a high degree of customization and leave room for expansion and improvement. The optimal solution for your business needs is one that achieves just that, while still maintaining functionality and prioritizing customers’ needs. To keep on top of the multitudinous requirements for success, a comprehensive insight into all data analytics and high-quality CRM and ERP technologies are imperative.
To venture into the ultimate software customization experience, contact the Typeqast team today and meet your goals with ease.