How to streamline your eCommerce business with Typeqast

E-Commerce is a practice that includes transmitting data and funds via the internet, and it has seen a significant boom in recent years. With this increase in eCommerce popularity, it can be said with certainty that people nowadays shop online due to its practicality, speed, and convenience. This means that any minor nuisance on the shop’s part may lead the customer toward the competitor’s page, so businesses are putting in additional effort to meet their customers’ needs and create user-friendly platforms.

 

 

This puts more pressure on the retailer, so it is a natural progression of events that all those in the eCommerce business are now looking for the most effective solution. In order to cater to the customers’ requirements in the best possible way, an eCommerce business needs adequate support from the IT sector. That’s the reason why businesses are searching for talented and goal-oriented software development companies that will develop a platform fitting to the specific business that will make them stand out from the competition. One such company is  Typeqast - which, thanks to its flexible and agile teams spread across Europe, helps eCommerce businesses grow. And here’s what we can do for you.

ecommerce business

How to streamline your eCommerce business with Typeqast

E-Commerce is a practice that includes transmitting data and funds via the internet, and it has seen a significant boom in recent years. With this increase in eCommerce popularity, it can be said with certainty that people nowadays shop online due to its practicality, speed, and convenience. This means that any minor nuisance on the shop’s part may lead the customer toward the competitor’s page, so businesses are putting in additional effort to meet their customers’ needs and create user-friendly platforms.

 

 

This puts more pressure on the retailer, so it is a natural progression of events that all those in the eCommerce business are now looking for the most effective solution. In order to cater to the customers’ requirements in the best possible way, an eCommerce business needs adequate support from the IT sector. That’s the reason why businesses are searching for talented and goal-oriented software development companies that will develop a platform fitting to the specific business that will make them stand out from the competition. One such company is  Typeqast - which, thanks to its flexible and agile teams spread across Europe, helps eCommerce businesses grow. And here’s what we can do for you.

What you need for a successful eCommerce platform

 

When it comes to successful management, there are only so many challenges that can be humanly covered before the stress leads to burnout. The human factor also may lead to easily avoidable errors and leaves room for the worker to focus on more important and stimulating work. By implementing a central dashboard with an overview of all operations comprehensively laid out, the supervisor can easily keep control over everything and share the information in no time. There are several fields in which automation could be of excellent service:

 

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1. Inventory management

 

Keeping track of everything in your warehouse and inbox simultaneously and trying to sync them up with each other can be tiring, and the mistakes are costly. An automated system can handle this task instead, without anyone needing to manually check and edit countless spreadsheets. An IMS, or Inventory Management System, is a software solution that allows business to flow seamlessly thanks to the central dashboard control system, where anyone with access can easily track stock movement, list products across platforms, and process orders.

 

An IMS can also help establish par levels – the minimum number of items needed in the inventory space to never run out of stock and disappoint (lose) customers. Alerts can also be set up to go off whenever the warehouse is dangerously near the par level, allowing time for restocking. Additionally, there is plenty of other data about inventory that can be digitally tracked in such a way. This includes barcode information, lot numbers, supplier contact details, etc.

 

2. Customer management

 

The paramount factor of running any business is the customer, meaning that that branch of management deserves special attention. So, in an area where one small mistake can lead to a loss of revenue, all precautions must be taken, and what better way to achieve this than to leave it in the trusty hands of a computer? Suppose a worker accidentally mistypes the name of the shipping address, and the person never receives their order. In that case, something so small can lead to a significant, adverse effect on your business. Implementing a customer management software system can help by automatically transporting the customer’s data from their order placement form into your delivery driver’s spreadsheet or even GPS. Moreover, accounting for the location of the buyer, the system can then connect it to the warehouse nearest to them, cutting down on waiting times and shipping costs on both sides.

 

It is also advisable to gather the customers’ email addresses. To achieve that, you should offer them something in return – a newsletter, a coupon code, or something else more suitable for your specific online store. Once the customer has filled out the sign-up sheet, the management software can derive valuable insights from their data and help you understand the buyer better. For example, you can track which customers are returning to your webpage and making consistent purchases, and then implement a reward system. For example, you can target them with emails to thank them, recommend similar products, or provide discount codes for future purchases. The addresses can also be used for email marketing. On average, email drives an ROI of $36 for every dollar spent, which is undoubtedly higher than marketing via any other channel.

 

3. Payment management

 

In managing and processing the payments sent in by your customers, the pressure lies in maintaining their trust and loyalty and keeping above legal trouble. Therefore, it is vital to make sure all mechanisms behind the financial part of the business are running according to the country’s standards. An automation service can calculate prices automatically while taking taxes and shipping into account, which differ from country to country (or even region to region in some cases).

 

To ensure a high-quality user experience, the UI/UX has got to be approachable, accessible, and easily understandable to everyone. Since your main eCommerce goal is to lead the customer through the whole ordering process, until the very end –completing a purchase – the road to that point must remain clear throughout. This means that buttons such as ‘add to cart’ or ‘go to checkout’ need to be visible, multiple payment options should be available, and the legal side of the process comprehensible to the average person.

 

Typeqast can provide you with the most valuable asset to achieve all these goals – a highly-skilled IT team with expertise in both frontend and backend development, as well as DevOps and cloud engineers who can deliver all the necessary elements of a successful eCommerce business. The Typeqasters’ broad knowledge can create the perfect platform, all tailored to your specific needs and adapted to your particular branch and product type. Partnering up with such a flexible team brings growth to businesses of all sizes. 

 

4. Create a sale-boosting design

 

The best software for eCommerce website is a functional one – but appearances still matter. It takes 50 milliseconds for a potential prospect to decide whether they like and trust the website before them, so creating a visually impactful experience for the user is another key to success. Firstly, some things to keep an eye on are color schemes, HD images and videos, and a decluttered page. Menus should be clearly visible and not confusing, so it is advisable for them to be divided into categories and in a drop-down (or similar) form. When searching through your catalog, a search bar is a necessity and should also be prominently displayed. It was also found that auto-complete text appearing inside the search bar increases sales by 24%.

 

Secondly, and more importantly, the UI/UX must be accessible to everyone. Consider that you can gain new prospects (and equally lose some), depending on how well they can find their way through your webpage. For example, the contrast between elements on the page needs to be high enough to stay visible, no matter who is viewing it. Similarly, text-to-speech and read-aloud options might make or break someone’s mind when it comes to staying on the page and browsing through catalogs. Also, make sure that your website is low-bandwidth optimized so that no region gets left out. Before launching the site, look into accessibility checkers to see how it appears from different perspectives.

 

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How Typeqast helped eCommerce businesses keep their customers satisfied

 

When it comes to leveling up your business, a platform is definitely an important aspect of attracting new customers. Here are a few examples of how Typeqast has helped some eCommerce businesses develop the best platforms for their specific requirements.

However, with the help of Typeqast’s specialized team, the page was updated into a more modern and user-friendly one. The shop’s selection is now significantly more organized, and the selection is more relevant with the ability to automatically analyze customer preferences and order histories so as to make suggestions based on the data.

 

  • Jumbo La Place

 

Jumbo, as a large supermarket chain, and its restaurant counterpart, La Place, have a very high number of stores across Europe, the US, and Indonesia. Their website hosts an abundance of groceries, accompanied by a fast and affordable delivery service. Typeqast’s job was to make design and create an intuitive and accessible platform that functions across all these locations with full tracking and support for supply chains, inventories, recipes, and nutritional profiles. With the help of our team consisting of a Product Team Lead, UI/UX designer, Data Analyst, Quality Engineer, and multiple developers, we integrated with the existing infrastructure providers and provided custom solutions for deployment and maintenance of the application and data.

 

  • Quick Parking

 

Quick Parking is a company that allows its customers to use inexpensive parking locations, as well as offers shuttle and valet services from 15 airports in Belgium, France, Spain, and the Netherlands. The platform that was initially used was too outdated and had trouble handling the increasing number of users, as Quick Parking was becoming more and more popular amongst travelers and travel organizations. The goal was to optimize the app and increase the satisfaction of end-users. With the help of Typeqast’s expertise, the platform was updated and running smoothly in no time. Some of the highlights from this partnership include:

 

  • Platform (multi-tenant, multi-brand, and multi-language) and API in .NET Web API

  • SEO-optimized front-facing websites in Angular, Angular Universal and node.js

  • 6 supporting web applications in Angular

  • UX design for website and all platform apps

  • All build on top of highly scalable Amazon Web Services (Infrastructure as a Code)


  • Weerman Flower Wholesale

 

Although Weerman is one of the top flower wholesalers in the whole world, their eCommerce webpage was just as outdated as that of their competitors. They were unable to stand out, and as a result, their customers had a difficult time placing orders. The page from which the client was to select an item for purchase was disorganized and had only a limited number of filters available, hindering the shopping experience.

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Plan for a brighter future with Typeqast

 

Whether you are a small business, a huge empire, or still in the phase of planning out your eCommerce venture – there is always an additional step that can take you to the next level. To achieve this, it is a good tactic to listen to your intuition, research, experts, and, most importantly, customers. Ask for feedback via popups, surveys, or email, and use the valuable data to your advantage. Once you’ve heard both the positive and the negative comments, implement the ideas and criticism you’ve received to grow brand loyalty.

 

As we have covered in this article, automation mechanisms can serve as a great help when it comes to various aspects of running an eCommerce business. These systems can help you keep track of inventory, ensure payment processing security, and even play a role in building a relationship with your customer base. Although the behind-the-scenes gears need to spin smoothly, first impressions can significantly influence a sale. That is why it is vital to have good UI/UX design and keep everything accessible to an audience as broad as possible.

 

Typeqast is a company consisting of various ICT experts from all over Europe with years of experience in the eCommerce branch. We can provide you with high-quality, customized, and unique software to support your processes and grow your business. We ensure that your applications and underlying systems continue operating without lags and hiccups!

 

On top of that, the expertise in the eCommerce area grants the team in-depth knowledge and understanding of what goes well and what receives good reactions. Since one of the main benefits of partnering up with us is customization – all our projects start with a meeting about your goals and plans.

 

With their helpful expertise, now is the perfect time to level up your eCommerce business and turn prospect satisfaction into prosperity.

 

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